Adjusting Choice Models to Better Predict Market Behavior

نویسندگان

  • GREG ALLENBY
  • DAN HORSKY
  • JAEHWAN KIM
چکیده

The emergence of Bayesian methodology has facilitated respondent-level conjoint models, and deriving utilities from choice experiments has become very popular among those modeling product line decisions or new product ∗ Co-chairs. Author order is alphabetical.

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تاریخ انتشار 2006